Fodil Seddiki

He was born in 1972 in Algiers, was raised in Europe (primarily Brussels and Paris), and he spent an important part of his professional career in the United States.

Seddiki took his talents to the United States in 1994 where he founded the respected Boston design studio, Exit33. While heading that company, he led design projects for major US corporations, assisting them in establishing visual identity and brand recognition. His focus on simplicity and clarity resulted in multiple awards for logo and UI design, as well as widespread demand for his work.

After 10 years in the United States, Seddiki returned to Europe to explore new artistic endeavors. He continued leading major design projects for the Boston company he founded (now Xplana.com), but sought new challenges and opportunities in the diverse cultural history of Spain.

In Barcelona, Seddiki has found a wealth of history, design, and architectural styles that inspire him. His growing love for the city and its creative energy led to the eventual creation of Granada Design, and he is committed to providing exceptional artistic expressions to the many beautiful influences that surround him.

Lee Jang-sub

I majored in visual communication design at University. During the University, I organized a design group, called “Anida(say no)”, with some of my friends and we learned a way to see the world through design.

I don’t want to set limits to the field of design, but I will open the possibility.
Above all things, I want to have an open attitude to accept things and flexibility to comprehend the diverse values in them.
The message I would like to communicate is shown in various media. Sometimes it goes to a space, and other times it becomes an object or moving visual image.

Recently, the subject continuously attracting my attention is “a city, and people who are living in it.”
I think my area of creation is expanding to a bigger canvas, such as a city.
This is a process which I do not know what the end is like, so someday, I may be a pioneer in a totally new field of design if I keep going after the keyword which becomes extended.

I am fascinated by the city, Barcelona, so now I live in Barcelona. I am studying Design & Public Space imagining a joyful and enjoyable city.

Albert Boton

Albert Boton, graphic designer and creator of letters, has worked as artistic director in various advertisement and design agencies including Delpire and Carré Noir. Several famous logos are attributed to his name : Cacharel, Erato, Lancel, Christian Dior etc.
Troughout these years he has also taught calligraphy and letters drawing at the Ecole Nationale Supérieure des Arts Décoratifs and at the Atelier National de Recherche Typographique.
At the same time he independently creates characters, and more than thirty of his alphabets are available world-wide.

After spending his professional life making his letters legible, Albert Boton, a lover of drawing and the tension of the curves, one day felt like breaking them down.
A love of the game  or perhaps a desire to give each letter back its simple graphic beauty. There is no more reading – simply seeing.